Today’s health conscious consumers are continually searching for more nutritious, cleaner, greener products.
Plant Based Proteins Market Trend
We are living an exiting period for humanity. A turning point that has led into an awareness of our environment and a higher conscious on our role to maintain balance. More people are turning into a health & wellness trend focusing on meat alternatives and a plant based protein-rich food.
Three key factors are leading the plant based exponential market growth;
- Dietary benefits of plant-based proteins proved by many studies along the years. Plant based proteins has less saturated fat, lower cholesterol, higher fiber, minerals and better digestibility.
- Environmental concerns on the negative footprint of animal raising and of course animal welfare itself.
- Food allergies are affecting more and more people every year incrementing the consumers with lactose intolerance and gluten intolerance.